OBJECTIVES
MTM Products is a long-established manufacturer and supplier of bespoke labels and signage to businesses around the globe. The company wished to build on its previous success by introducing a new visual identity which was more reflective of who MTM Products is and what the business does and sought Purpose Media’s expertise to lead the project.
STRATEGY
Delivering excellence is what MTM do best. Having continuously invested in their people and state-of-the art equipment, MTM’s success has been built on a commitment to innovation and quality. But the company knew it could grow further by improving external perceptions of its brand.
Our strategists reviewed the current look and feel of the brand and website, carrying out persona and competitor research to thoroughly understand its market positioning. We concluded that there was a requirement for a refreshed identity to make the brand feel more current and better communicate its values and strengths within the industry.
Purpose Media began crafting a powerful, distinctive and adaptable visual identity that would not only reflect the strength and breadth of their offering but also establish a strong connection with their target audience and differentiate MTM Products in the market.
A new logo, brand guidelines and brand collateral, such as business cards, a new brochure and letter heads, were designed to reinforce the renewed identity. To ensure consistency across all touchpoints, a new website was launched, serving as a platform that better showcases MTM’s diverse range and company values.
Leveraging our longstanding relationship with MTM Products, Purpose Media aligned their efforts with the company’s broader business objectives, crafting tailored messaging and optimising UX to drive increased sales on their website.
RESULTS
MTM’s new visual identity is impactful. It now encapsulates their key values, conveying dependability, forward-thinking and innovation.
The carefully considered logo signifies their commitment to dynamic and practical solutions, as well as the inclusivity of their wide range of standard and bespoke products.
Each element of their refreshed identity resonates with the evolving needs of their customers, ensuring that the brand not only adapts but leads in delivering excellence. There has also been an impressive uplift in enquiries since the new website went live.
Through our ongoing collaboration with MTM Products, which includes the implementation of organic content and PPC advertising strategies, we continue to support the business in increasing sales in core verticals and products. We’re also excited to expand the application of the visual identity through the introduction of new signage in the near future.
