It’s seven up for Purpose Media as it expands its work for US fridge giants
True Refrigeration, which supplies its commercial refrigeration and counters to hotels, restaurants and retail outlets around the world, asked Purpose Media to create Spanish and Italian versions of its company website to raise its profile in both countries.
The work takes the total number of websites Purpose has created and manages on behalf of the US firm to seven as part of a wider brand marketing partnership that is now in its seventh year.
It is also helping True Refrigeration to strengthen its foothold in Europe, whose retail and hospitality venues have become an important part of its customer base and are served from its regional HQ in Basel, Switzerland.
Matt Bonser, account director at Purpose Media, says both websites have been supplied with content to present a native online presence specifically geared towards buyers in Spain and Italy, complete with the appropriate language and imagery.
It means potential customers who perform an online search for commercial refrigeration and fridges will be presented with a local version of True’s website among its European competitors, helping it to attract visitors.
True Refrigeration is one of Purpose Media’s longest-serving customers but its own story begins way back in 1945, when returning US World War Two airman Robert Trulaske had the idea of using electric-powered fridges for commercial use.
He developed his idea at his home in St Louis and sold his first roll-top cooler to 7-Up three years later. An order for Coca-Cola followed in the 1960s and True Refrigeration branched out into food service in the 1970s.
It now serves customers across the US, Europe, Australia and South America. It’s EMEA office and HQ in Basel now supports its European customers, including Italy and Spain, since relocating there in 2023.
Matt said: “True Refrigeration are a huge name in America and they’ve got ambitious plans for Europe. Their online presence is a significant part of their marketing activity and they have asked us to create website specifically for Spain and Italy.
“It will appeal to Google’s best practices and extends the existing portfolio of websites we manage on their behalf to seven, which is a wonderful endorsement of the online work we have undertaken for them over the past seven years.
“Our work for True also includes video and digital marketing work and the ongoing success of our partnership is a perfect example of how working with a full-service agency ensures a holistic approach.”