Agency strengthens its management team
The move – designed to strengthen collaboration between key disciplines – sees experienced champions appointed to ensure the firm’s creative, brand and technical capabilities are fully exploited on behalf of its growing client base.
As part of the changes, senior designer Alan Chaffe steps up to creative lead, senior front-end developer Josh Donnell becomes technical lead, and senior designer/front-end developer Danny Painter takes on the role of creative technologist.
Purpose Media managing director Matt Wheatcroft said the promotions supported the business’s mission to deliver comprehensive and impactful solutions for clients across web, creative, video and digital marketing.
“Our team brilliantly combines insights, technology and creativity to bring our customers’ visions to life and help them achieve their marketing and business objectives,” he said.
“These appointments will ensure that, as we continue to grow, experienced, innovative and passionate voices are always fully heard during all internal and external collaboration, allowing us to continue to produce solutions which exceed client expectations.”
South Normanton-based Purpose works regionally, nationally and globally, with a client list which includes football clubs Derby County and Rotherham FC, aerospace supply chain giants Incora and international commercial refrigeration specialists True.
During recent months it has celebrated a number of new account wins in the education, health, automotive and technology sectors.
Matt said the new promotions reflected the significant contributions made to the business by Alan, Josh and Danny over a number of years.
Josh, who began his career with Purpose Media as an apprentice eight years ago, is delighted by the opportunity to drive performance through even greater collaboration.
“This new role will enable me to form closer working relationships with the senior Purpose team to push the boundaries of our technical and creative outputs to deliver the best solutions for client needs,” he said.
“Having started out as an apprentice, it is also important to me to help the next generation grow in their careers and I look forward to sharing my experience as they develop their skills and understanding.”
Danny, who joined the business eight years ago from creative agency Revolver Revolver, has a background in both design and development which will help inform the creation of effective strategies for clients.
“I have been fortunate to work alongside talented leaders over the past decade and to soak up as much of their knowledge as I can,” he said.
“This has helped shape me as a creative thinker and problem-solver and I plan to use those attributes and the understanding I have developed of both creative and technical disciplines to aid my colleagues and the customers we serve.”
Alan, who joined the Purpose team in 2019, is also looking forward to the new challenge.
“We have a dedicated team of talented people who I’ve been lucky to work with over the last few years, and who have positioned us as the go-to strategic marketing agency in the Midlands,” he said.
“I’m excited to collaborate with our clients, both existing and new, to listen and understand their needs and to develop brave, bold work that really delivers for them.”
Along with the trio of management promotions, Purpose has also promoted Georgia Weston from account executive to account manager.
“We’re committed to helping talented individuals like Georgia, Danny, Alan and Josh to develop their abilities and to provide them with a platform to go on to achieve even greater success,” said Matt.
“We look forward to seeing them channel their passion and abilities on behalf our clients.”