Agency makes new senior marketing hire
Chris Lockwood has been appointed Senior Account Manager with the South Normanton-based agency, bringing a wealth of knowledge to the business after his time representing big-name clients such as Barclays, Sony and Legal & General.
The University of Derby graduate had previously worked in marketing roles with Sports Direct, Punch Communications and Derby City Council and also operated as a freelance consultant.
He’s delighted to be taking up his new challenge, helping Purpose Media clients across multiple sectors devise marketing strategies to drive growth in their businesses.
“I’m really passionate about what we do and about using our expertise to really add value for our clients,” he said.
“The digital marketing sector is fast-paced and constantly evolving, which means we need to be forward-thinking, sometimes we need to be brave, and we always need to be creative.”
Chris’s career highlights to date include working with Sony Xperia mobile phones, running paid media and content campaigns to boost sales across the company’s European territories.
He also helped Sports Direct execute its launch of the 2017 Liverpool FC home kit, with a strategy which included asset creation, email marketing and paid media.
For confirmed Reds fan Chris, this was a dream assignment and meant he got a sneak peek at the new strip before other supporters.
“It was definitely one of the coolest jobs I’ve had so far, but I’m sure that Purpose Media’s clients will come up with other challenges to rival it in future,” said Chris.
Purpose Media managing director Matt Wheatcroft is delighted to bring someone of Chris’s experience into the business.
“His track record is impressive; he’s achieved great results for many blue-chip clients and he’s massively enthusiastic about doing the same for the businesses we advise. We’re sure that Chris will be a great addition to the Purpose team,” he said.