Seeing the bigger picture brings impressive returns
Experts from our team have generated impressive results for businesses targeting both B2B and B2C sales.
Achievements included increasing sales conversion rates amongst website users for a client within the home improvement sector by more than 77 per cent and almost doubling the total number of conversions achieved by a company in the plumbing and heating trade.
“Our strategic approach considers a client’s marketing needs holistically and ties them to its overall business objectives,” explained Purpose Media director of digital innovation and strategy Tim Lenton.
“We analyse their competition and industry trends, build a detailed knowledge of their audiences and then link their brands to relevant buying situations by understanding the pain points of those who might be in need of their products.
“We make sure they have great messaging which stands out and explains exactly how what they do meets their potential customers’ needs.
“And we map a KPI-driven methodology to capitalise on short-term opportunity and longer-term business growth and to demonstrate return on marketing spend.”
An example of this successful, holistic approach involved a client selling products directly to consumers wanting to improve their homes.
After carrying out detailed analysis, the Purpose team recommended creating a new website to improve user experience and search rankings, refining web content to optimise SEO and, with these in place, conducting a paid digital advertising campaign.
As a result, the client’s conversion rates increased by 77.12 per cent and conversion values went up by 8.15 per cent.
Our strategy to help a client in the plumbing and heating sector improve visibility and increase revenues from domestic consumers also yielded impressive results.
Having analysed target personas and channels, the team raised awareness through organic social media, paid social and SEO and implemented a local search strategy, which included optimising the firm’s Google Business Profile, creating new business listings, introducing website updates and building online reviews to establish trust.
To capture the interest generated through awareness, PPC and Google Ad campaigns were initiated, supported by further local SEO work.
Results were hugely positive, with the client achieving page one Google rankings for all of its key services and users to its website increasing by 162 per cent.
Its website conversion rate was up 57.46 per cent and overall numbers of conversions improved by 95.88 per cent.
Another client, operating in the auto electrical sector, achieved a 14.02 per cent increase in conversion rate and improved its return on advertising spend following the team’s recommendation to develop a new website and introduce product optimisation.
Purpose Media digital strategist Callum Alton said: “These kind of results demonstrate the value of clients seeing the bigger picture – rather than just jumping in with tactical marketing which may not be well directed or enabled to achieve the best results.
“One of the biggest considerations with PPC advertising, for instance, is the relevance of landing pages and the general website experience. If your landing pages aren’t relevant or your website runs poorly, then you’ll find your ads are more expensive and are shown much less.”
Would your business benefit from a strategic analysis of its marketing approach? Contact us at enquiries@purposemedia.co.uk.