Instagram changes, Google rollbacks, and new app features
To help you keep up-to-date, we’ve brought together all the latest insights and trends so you can leverage them in your marketing activities.
It has announced that it plans to keep third-party cookies up and running for those who don’t disable them.
However, to enhance user privacy while preserving advertising effectiveness, Google plans to roll out a new solution: a one-time prompt that enables users to set preferences that will apply across Google browsing experiences.
This change comes after extensive feedback from various stakeholders, including regulators such as the UK’s Competition and Markets Authority (CMA) and Information Commissioner’s Office (ICO), as well as web developers, standards groups, and advertising industry participants.
This feature will allow users to invite up to three people to manage an account.
These users won’t be able to do things like disable the account or change the username/password, but they will be able to post content, manage messages, and perform other specified tasks.
This feature is particularly significant for content creators who rely on support from virtual assistants, talent managers, and dedicated teams.
When you add different tracks, Instagram will label the audio mix as belonging to you, allowing other users to share and reuse it.
You can sync different audio to the text, stickers, and clips that appear in your Reels.
After photographers’ pictures were tagged incorrectly, Meta announced it was changing the label to ‘AI info’ across their apps.
It’s rumoured that Adobe’s cropping tools and flattening images might have triggered the incorrect tag, meaning real-life but retouched photos were being labelled as AI.
Users will now be able to leave Notes on Reels and grid posts, where the comments will float on top of the content in little bubbles.
These comments are temporary and will disappear after three days, unless deleted earlier.
The new temporary comments are also semi-private, with users able to tailor who can see the comment (either a curated list of close friends or followers who follow you back).
Adam Mosseri, Head of Instagram, reinforced the message that the share-to-reach ratio is important to Instagram’s ranking signals—something to keep in mind when creating content.
You can either save the video with a watermark or “post to save without watermark” when you tap on the “save” option within the upload flow.
This will allow you to repost your video to other apps, but you’ll need to share it with TikTok first.
This new feature will give creators new ways to interact with their audience.
Initially, comments will be private by default, allowing creators to approve each comment they want to appear. You can choose to have comments available for the whole show or just for specific episodes—you can also opt out of this feature entirely.
The platform is now expanding its sponsored articles ad option to include sponsored newsletters, allowing brands another way to generate leads from LinkedIn content.
To help customise and expand your Shorts usage, new features are coming, such as:
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