Supporting the growth of Europe’s largest motorhome marketplace
The South Normanton-based strategic marketing agency has conducted a data-mapping exercise and developed a bespoke app for Motorhome Depot and is now building three new websites for the client.
Motorhome Depot sells thousands of vehicles each year for their owners. The Mansfield-headquartered firm acts like an estate agent, bringing buyers and sellers together, negotiating the deal and managing the sale in an easy and secure process.
Purpose Media has been supporting the business for more than five years and developed the bespoke digital marketplace which sits at the heart of MotorHome Depot’s operation.
The web platform allows brokers who are part of the firm’s network to list vehicle details and images, with potential buyers able to set search criteria to match their exact requirements and receive alerts as new vehicles are added.
Automated feeds also forward vehicle descriptions to a range of other sales websites, ensuring sellers reach the widest possible audiences.
The site is able to generate a suite of back-of-house reports, giving the MotorHome Depot team clear visibility of key business information.
Purpose Media digital experts have supported the evolution of the platform, refining its capabilities and boosting its SEO, and, following a project to enable to enable the client to make more intelligent use of the data gatheredvia the site for sales and marketing, have developed an app, which offers an enhanced experience on IOS and Android smartphones and allows the business to increase engagement with users.
In just a few weeks following the app’s launch, it had achieved more than 1,000 downloads.
Now MotorHome Depot has asked Purpose to assist in its continued European expansion by building EU, Austrian and German-specific websites, as well as providing continuing paid marketing assistance.
Tim Lenton, Purpose Media director of digital innovation and strategy, said the successful relationship developed with MotorHome Depot illustrated the agency’s ability to support clients in achieving their strategic ambitions.
“We look far beyond the tactical and analyse what a company needs from its digital marketing to achieve its strategic business objectives,” he explained.
“Our association with MotorHome Depot, like many of our accounts, speaks to the trust clients invest in us as a long-term partner, to the deep understanding we develop of their requirements and to our ability to continuously innovate and suggest intelligent, measurable solutions to help them achieve their aims.”
MotorHome Depot director Bill Pegram said the Purpose team had played an important role in helping the company achieve success.
“Purpose Media has been a key partner in our development and continues to provide essential support and advice as we underscore our position as Europe’s largest motorhome marketplace.
“We are delighted by the success of the new app and look forward to working with Purpose on developing our new websites – making our service even more accessible to those seeking to buy or sell a motorhome easily and securely.”
