Purpose Media wins helicopter filming contract in Swiss Alps

Our video team has won a contract to film and photograph the delivery by helicopter of a refrigerator to a remote location in the Swiss Alps on behalf of global commercial refrigeration company, True Refrigeration.

True Refrigeration have been pioneers of commercial refrigeration solutions for more than 75 years. Having established itself as a market leader in the USA, over the last 4 years we’ve been helping True to develop its UK and European marketing strategy and has successfully launched its new brand message and communication strategy to establish their ‘Passion for Cold™’. 

Day one of the contract in Switzerland involved filming True products in use in a commercial bakery, a commercial kitchen and a busy restaurant. The final day of the project involved filming and photographing the delivery of a refrigerator by helicopter to a restaurant in a remote location in the Alps.

Olga Beck, Marketing Manager EMEA at True Refrigeration, commented: “The team at Purpose Media went above and beyond for us and we cannot thank them enough for their hard work across two intensive days. The project team managed their time perfectly to scope out the scene and plan each day’s filming. The finished film and photography is something quite extraordinary and has certainly helped to demonstrate True’s ‘going above and beyond’ brand values.” 

Claudio Davanzo, Creative Director at Purpose Media, commented, “This was an incredible experience for the team. We’ve gone from working next door to the Peak District to filming in the Swiss Alps. There were challenges with the weather, but the team managed to get the shots they needed, and I’m pleased to say the end product is a triumph. Our team have certainly shown their versatility on this project.”